
In response to this week’s discussion on the Gurlesque, I think it is necessary to discuss the concept of “cuteness,” of being cute. I take issue a bit with the definition of “cuteness” that Glenum gives us in her introduction. I had questions about this when I read it and was surprised/interested when Danielle Pafunda chose to focus on this in class. Glenum writes:
“Cuteness, then, far from being a harmless aesthetic category, reveals a state of acute deformity.” (p 16)
Glenum and Pafunda seem to agree that cuteness reflects the deformity and (insecurity, incompletion, grotesque) of the girl. I think there is something more to cuteness. I am surprised how quickly Glenum dismisses cuteness—she makes it sound like something to shun, to be ashamed of—because to me, “cuteness” contains as much potential for feminist activism as the girl.
On one level, cuteness is a “harmless aesthetic category.” As defined by the Oxford English Dictionary, to be “cute” is to be:
“Attractive in a pretty or endearing way: a cute kitten.”
To me, this means that that cute means nothing at all, that it is entirely subjective. Like “girl, “cute” is that which is both extremely stereotyped—think baby animals, baby humans, dolls, pink things, little things—and completely undefined. Girls are cute. Boys are cute. Cupcakes are cute. Grandmothers are cute. Restaurants are cute.

Wikipedia defines cuteness as that which is associated with youth. I have heard this definition before: that people are naturally drawn toward the infantile—that we think puppies are cute because they remind us of babies. This definition may draw closer to Glenum’s definition of the deformity –or, at the very least, the helplessness and innocence—associated with cuteness.

My question: What is “cute”? Do you agree with Glenum and Pafunda that to be cute or to “love” cuteness is to reveal “a state of acute deformity” of the self? Are Glenum and Pafunda shunning the cute? Is the girlish love of cute things only a revelation of insecurity or, even, the grotesque. Is cuteness limited to the girl? Can cuteness be inverted and used to liberate women, to fight patriarchy? Or by trying to be cute or drawing towards cuteness, do we contribute to that which confirms our supposed or constructed subordination?

